Banking Redesigned – Because It’s Time:

CAPITAL ONE: A Personal Project

BRANDING, BRAND STRATEGY, LOGO DESIGN

Capital One is an American Bank holding company with hundreds of locations all over USA and parts of Canada and the UK.

Capital One is on a mission to change banking for good by bringing humanity, ingenuity, and simplicity to banking.

CHALLENGE

Capital One needs a new logo, a change from the outdated swoosh. As tons of money is spent in marketing and advertising each year, the logo needs to be something that is timeless but memorable.

OUTCOME

A design worthy of the brand and company behind it that continues to grow. A simple mark that stands out while having meaning grounded in the Capital One brand.

STRATEGY

LOGO REDESIGN

APPLICATION