Personal project

Banking Redesigned - Because It's Time: CAPITAL ONE | Personal

By Alyaman AlhayekMarch 9, 2021Updated August 27, 2021

The Capital One logo is outdated using a generic meaningless swoosh. I took the challenge of redesigning it. Click here to see what I made.

Banking Redesigned – Because It’s Time:

CAPITAL ONE: A Personal Project

BRANDING, BRAND STRATEGY, LOGO DESIGN

A Capital One bank branch on a busy city street with the new logo.

Capital One is an American Bank holding company with hundreds of locations all over USA and parts of Canada and the UK.

Capital One is on a mission to change banking for good by bringing humanity, ingenuity, and simplicity to banking.

CHALLENGE

Capital One needs a new logo, a change from the outdated swoosh. As tons of money is spent in marketing and advertising each year, the logo needs to be something that is timeless but memorable.

A slide titled Why Rebrand asking if the change should be evolutionary.

Slide titled Why Capital One listing words that describe the dated logo.

Slide placing Capital One among Citibank, Chase, Wells Fargo and other bank logos.

OUTCOME

A design worthy of the brand and company behind it that continues to grow. A simple mark that stands out while having meaning grounded in the Capital One brand.

STRATEGY

Slide comparing evolutionary and revolutionary rebrands using famous company logos.

Capital One old identity board with past ads, fonts and brand colours.

Capital One current identity board with fonts, colours and a photo of friends.

Capital One mission page with a photo of two men and three icons.

LOGO REDESIGN

Capital One redesign roadmap slide explaining why the logo needs updating.

APPLICATION

Capital One website on a laptop screen beside a phone showing the app.

A phone showing a banking app beside a Capital One card on a desk.

A smiling staff member talks with a customer inside a Capital One cafe.

A hand taps a Capital One card on a contactless payment reader.

RESULTS

Capital One now has a logo they can truly call their own.

A unique, memorable, and strong symbol. Authentic to the Capital One brand, no longer an outdated meaningless swoosh.

Capital One seeks to re-imagine banking. With this new logo one step is taken towards that goal.

Capital One with this new logo is banking redesigned.

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