
Residential Home Funding · Mortgage lender
Mortgage lender: 3x the traffic after a full redesign
Residential Home Funding had an outdated site that wasn't capitalizing on its existing success. I fully redesigned it and kept proactive SEO running month after month. Traffic more than tripled, and at its peak the site brought in 400+ leads a month.
3x traffic
- A mortgage banker with 40+ locations across the East Coast, named one of Mortgage Executive Magazine's Top 100 Mortgage Companies in America
- 400 people a month completed a 27-page application form, serious buyers, not rate shoppers
- Educational videos ranked in the top 3 on YouTube; one still holds #2 years later
| Metric | Before | After | Change |
|---|---|---|---|
| Monthly organic leads | Under 10 | 400+ per month | 4,000%+ |
| Website traffic | Baseline | 3x increase | 300% |
| YouTube search rank | Unranked | #2 rank | Top 1% |
| Marketing assets | Limited | 400+ custom pieces | Scale ready |
Past client results, verified in Google Analytics. Not a promise of leads for your business.

