Included in the Website Subscription · $399/mo + $399 setup
Web app development services: tools that give people a reason to visit
Calculators, interactive tools, multi-step forms, and AI-powered features, built specifically for your business and your audience. Part of the subscription, not a separate project.
Sound familiar?
What's holding your website back
Your site only talks; it doesn't help
Most business websites are a few pages of text. People read, leave, and forget them. A tool that solves a real problem gives them a reason to stay and come back.
People ask you the same questions over and over
"How much will this cost me?" "Do I qualify?" "Which option is right for me?" A good tool answers those instantly, day or night.
Competitors with bigger budgets have the tools
Big national brands offer calculators and tools on their own sites. Without one on yours, people use theirs instead.
Custom development sounds like a big project
A separate development project for one calculator means quotes, contracts, and waiting. With the subscription, it's one of the things you simply request on your project board.
What I can build into your site
Calculators
Payment, affordability, pricing, savings, and ROI calculators built around your services and your numbers.
Interactive tools
Quizzes, comparison tools, checklists, and guides that help people figure out what they need.
Multi-step forms and applications
Long forms broken into clear, simple steps, so more people actually finish them.
AI-powered features
Tools that use AI to answer questions, summarize information, or personalize results, built carefully and tested before launch.
Custom web apps
Client portals, internal tools, and other custom features when an off-the-shelf plugin won't do the job.
Built to be found
Each tool gets its own page, written and structured to show up when people search for it.
Give people a reason to use your website
Most business websites only describe the business. The ones that stand out actually do something for the visitor: work out a monthly payment, compare options, check eligibility, or walk someone through a decision.
Those tools get used, bookmarked, and shared. People search for them by name. And every visit is another chance for someone to get to know your business.
A plugin, a separate developer, or a tool in your subscription
Off-the-shelf plugins are quick, but they look and work the same on every site, and they rarely fit your exact numbers or questions. A separate developer can build something custom, but that's another project to quote, manage, and pay for.
With the subscription, a tool is one more request on your project board. I build it into the site I already run, with its own page, and you see progress every 1 to 2 business days.
Examples from my work
For Residential Home Funding, I built a custom mortgage calculator for the website, so borrowers could work out numbers on the lender's own site instead of a national comparison site.
I also built and refined a 27-page loan application on the same site. By studying competitor and vendor forms and refining every step, about 400 people a month completed it, and they were much closer to a full application than a typical inquiry.
Built with care, including AI
I built my own AI-assisted tool, which I use every day for research and coding. So when a feature calls for AI, I know where it helps and where it needs guardrails. Every tool is tested, reviewed by me, and approved by you before it goes live.
Businesses I've done this for
- Residential Home FundingA custom mortgage calculator, plus a 27-page loan application that about 400 people a month completed.
How it works, step by step
Step 1: Plan the tool around a real question
We start with the question your clients ask most, like "what will my monthly payment be?", and sketch how the tool should answer it, step by step.
Step 2: Build it into your site
I build the tool on its own page of your site, so people use it there instead of on someone else's. Bigger builds are broken into pieces, so you see progress every 1 to 2 business days.
Step 3: Test it on every screen
Every tool is tested on phones, tablets, and laptops before launch. If it needs disclaimer text, you give me the exact wording and where it goes, and I add it.
Step 4: Launch it once you approve
Nothing goes live until you sign off. This is the mortgage calculator I built for a New Jersey lender, Residential Home Funding, so borrowers could work out their payment right on the lender's site.
90-Day Performance Guarantee
More traffic in 90 days, or you get a 100% refund of everything except the $399 setup fee. I'd rather prove this works than ask you to take my word for it.
Applies once you've been subscribed for 3 consecutive months. Traffic is compared to your site's numbers before we started, measured in Google Analytics. Pausing before 3 months ends the guarantee.
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Web Apps and Tools: common questions
How much does a custom calculator or tool cost?
Tools are part of the Website Subscription: $399 one-time setup, then $399/mo. You request a tool on your project board like any other work, and bigger builds are broken into pieces so you see progress every 1 to 2 business days.
What kind of tool should my site have?
Start with the questions people ask you most. If they always want to know cost, eligibility, or which option fits them, a tool can answer that instantly. I'll bring ideas to our strategy calls.
Do tools actually help SEO?
Useful tools tend to get used, bookmarked, shared, and linked to, and people search for them directly, like "mortgage payment calculator." All of that gives search engines more reasons to show your site.
Can you build tools for a regulated industry?
Yes. For things like mortgage calculators, you or your compliance team decide the exact disclaimer wording and where it goes, and I add it in. Every tool gets your sign-off before it goes live.
How long does it take to build a tool?
It depends on the tool. Every build is broken into pieces, so you get progress every 1 to 2 business days until it's done, and nothing goes live until you approve it.
Can you add AI features to my site?
Yes, when they genuinely help your visitors. I use AI every day in my own in-house tool, so I know where it works and where it needs guardrails. Every AI feature is tested, reviewed by me, and approved by you before launch.
Also included in the subscription
Stop giving your clients away to competitors who show up first
Website, hosting, copywriting, SEO, and AI search in one plan for $399/mo plus a one-time $399 setup fee, backed by a 90-Day Performance Guarantee.