Website, SEO, and AI search subscription · $399/mo + $399 setup
Mortgage broker SEO and websites for mortgage lenders
Mortgage is the industry I know best. I build, host, and grow lender websites so more borrowers find you in search, instead of the big national brands.
Sound familiar?
What's holding your website back
National brands own the search results
Big lenders and rate-comparison sites dominate searches for loan types, rates, and first-time buyer questions. Without a steady stream of strong content, a smaller lender stays invisible, even to borrowers in the states you're licensed in.
An outdated site undercuts a strong reputation
Borrowers compare lenders in minutes. A slow, dated website makes a lender with decades of closed loans look like a risk, and they click back to someone else.
Compliance makes publishing feel risky
Licensing details, equal housing statements, and rate language are easy to get wrong, so many lenders stop publishing. Meanwhile, competitors answer the questions your borrowers are asking.
Your expertise never makes it online
Your loan officers answer the same questions every week. None of that knowledge is on your site, so it can't help anyone find you.
Why mortgage is the industry I know best
Most of my work is for mortgage lenders. I've redesigned lender websites, written their blog content, and run proactive SEO month after month.
That matters because mortgage is one of the hardest industries to stand out in online. You're up against national lenders with huge budgets, rate-comparison sites, and real estate portals, all fighting for the same searches.
You don't win that by having a "good enough" website. You win it by being more useful, more trustworthy, and easier to find than everyone else for the specific loans and borrowers you serve.
How borrowers search, and where you lose them
A borrower doesn't search once and pick a lender. They search a dozen times over weeks or months. Each search is a chance for them to find you, or someone else.
Questions long before they're ready
"How much house can I afford?" "What credit score do I need for an FHA loan?" "Is it worth refinancing now?" These are the first searches, and whoever answers them well earns early trust. Most lender sites have no answers to these questions at all.
Loan program searches
Next, borrowers search for specific programs: FHA, VA, jumbo, conventional, renovation, and refinance options. If you don't have a clear, well-built page for each program you offer, search engines have nothing to show for you.
The comparison check
Before they reach out, borrowers look you up by name and compare. They're judging speed, design, reviews, and whether you look established. An outdated site can lose someone right at the finish line.
Rate updates and market changes
When rates move, borrowers search again. Lenders who publish timely, plain-language updates get found at exactly the moment people are reconsidering their options. Most lenders stay silent.
What I do for mortgage lenders
The Website Subscription covers your site, hosting, copywriting, and ongoing SEO for Google and AI search for one flat monthly price. Here's what that looks like for a lender.
A site built around how borrowers search
Clear pages for every loan program you offer, written in plain language and structured so search engines understand them. Fast, mobile-friendly, and easy to navigate, because most borrowers start on their phone.
Content that answers borrower questions
Every month, I publish content that answers the questions your loan officers hear every week. It builds trust with borrowers early, and it gives search engines more reasons to show your site.
Mortgage calculators and interactive tools
Payment, affordability, and refinance calculators built specifically for your site. Useful tools keep people on your site longer and give them a reason to come back.
Compliance-aware from the start
I know generally which disclaimers and disclosures mortgage sites need, so I plan room for them from the first draft and point out where they're commonly needed. Your compliance team decides the exact wording and where it goes, I add it in, and every page gets your sign-off before it goes live.
Pages for your loan officers
Borrowers often choose a person before they choose a company. Clear, well-written loan officer profiles put a face on your team and give people one more reason to trust you over a faceless national brand.
Turning your track record into proof
Your reviews, your years in business, and your team's experience are proof you're good. I turn them into pages and content that show up when people search, so the reputation you've built works for you online too.
Other mortgage lenders I've worked with
Beyond Residential Home Funding, I've written blog content and run SEO for AHMC Loans, and redesigned the website and handled SEO for Crown HM. Each lender had different goals, but the same core problem: good businesses that weren't getting found by enough people.
What to expect in your first 90 days
Weeks 1 to 2: An onboarding call, then I research your current site, your competitors, and what borrowers search for in your markets. You get a clear plan.
Weeks 3 to 6: Your new or redesigned site goes live, generally about a month in, with finished work delivered every 1 to 2 business days along the way.
Weeks 6 to 13: Ongoing content, calculators, and SEO improvements, with a strategy call every 2 weeks to review traffic and decide what's next.
It's backed by the 90-Day Performance Guarantee: more traffic in 90 days, measured against your traffic before we started, or a 100% refund of everything except the setup fee.
Case study · Residential Home Funding
Mortgage lender: 3x the traffic after a full redesign
Residential Home Funding had years of success behind it, but its website wasn't capitalizing on any of it. The site was outdated and didn't reflect how good the company actually was.
I fully redesigned the site and kept proactive SEO running after launch: new content, technical improvements, and steady work on the pages that mattered most.
The result: traffic more than tripled. At its peak, the site brought in 400+ leads a month. That's a past result for one lender, not a promise, but it shows what happens when an established lender's website finally matches its reputation.
“The two years after we started working together proved to be the most successful for the company … ever!”
Monthly organic leads
High-volume inbound loan requests
BeforeUnder 10
After400+ per month
4,000%+
Website traffic
Total visitors to the site
BeforeBaseline
After3x increase
300%
YouTube search rank
Authority through video SEO
BeforeUnranked
After#2 rank
Top 1%
Marketing assets
Tools for loan officers
BeforeLimited
After400+ custom pieces
Scale ready
Past client results, verified in Google Analytics. Not a promise of leads for your business.
Businesses like yours I've worked with
- traffic for Residential Home Funding after a full redesign
- 3x
- Residential Home FundingFull redesign plus proactive SEO. Traffic more than tripled, and at its peak the site brought in 400+ leads a month.
- AHMC Loansahmcloans.comBlog content and SEO.(opens in a new tab)
- Crown HMcrownhm.comRedesign and SEO.(opens in a new tab)
How I build it for you, step by step
Step 1: Map the borrower questions
Before I write a page, I list the questions your borrowers ask at every stage, from "how much house can I afford?" to "which loan fits me?", and group them by borrower situation. For RH Funding, that became one purchase page with nine loan options, from no down payment to veterans.
Step 2: A page for every loan program
Every loan program you offer gets its own clear page in plain English, so search engines have something to show when someone searches for FHA, VA, jumbo or refinance. RH Funding's FHA page pairs a short explainer video with a free quote button.
Step 3: Licensing details, reviews and your compliance text in place
Your NMLS number, licensing links, reviews and equal housing statement sit where borrowers look for them. You supply the exact compliance wording and tell me where it goes, I add it, and you sign off before anything goes live.
Step 4: Steady content and tools like calculators
After launch, I keep publishing answers to the questions your loan officers hear every week, and build tools borrowers come back to, like the mortgage calculator I built for RH Funding.
90-Day Performance Guarantee
More traffic in 90 days, or you get a 100% refund of everything except the $399 setup fee. I'd rather prove this works than ask you to take my word for it.
Applies once you've been subscribed for 3 consecutive months. Traffic is compared to your site's numbers before we started, measured in Google Analytics. Pausing before 3 months ends the guarantee.
Mortgage Lenders: common questions
Do you specialize in mortgage websites?
Yes. Mortgage is where I do most of my work, from redesigns to ongoing content and SEO for lenders. I already know the terminology, the borrower questions, and the compliance details, so we skip the learning curve.
How do you handle mortgage compliance on my website?
I'm compliance-aware from day one. I have a strong, active general knowledge of the disclaimers and disclosures mortgage sites typically need, so I can point out where something is commonly needed and plan room for it. You or your compliance team make the call: you give me the exact wording and tell me where it goes, and I add it in. Every page gets your final sign-off before it goes live.
Will a redesign hurt my current rankings?
Not when it's done carefully. Before changing anything, I map the pages that already bring in traffic and keep or redirect every one of them. Residential Home Funding's traffic more than tripled after its full redesign.
What kind of content works for mortgage SEO?
Content that answers real borrower questions: loan program explainers, first-time buyer guides, refinance questions, and pages for the specific loan types you offer. I write it in plain language, in your voice, and you approve it before it's published.
Can you build mortgage calculators for my site?
Yes. Custom tools like payment, affordability, and refinance calculators are part of the subscription. People use them, come back to them, and share them, which helps your site get found.
What's included for you
Other industries I work with
Stop giving your clients away to competitors who show up first
Website, hosting, copywriting, SEO, and AI search in one plan for $399/mo plus a one-time $399 setup fee, backed by a 90-Day Performance Guarantee.