Website, SEO, and AI search subscription · $399/mo + $399 setup
Law firm website design and SEO for established firms
Clean, credible websites for law firms and compliance attorneys, organized the way people actually search: by practice area, by regulation, and by the problem in front of them.
Sound familiar?
What's holding your website back
People search by problem, not by firm name
Someone with a legal problem searches for the problem, not your firm. A single generic "Practice Areas" page gives Google and AI tools almost nothing to match.
Deep expertise that's hard to scan
Dense legal pages lose people before they see everything you cover. If a visitor can't spot their issue in seconds, they go back to the search results.
Credibility is judged in seconds
Clients, executives and in-house counsel decide quickly whether a firm looks established. An outdated or cluttered site raises doubts your experience doesn't deserve.
No time to write
Billable work wins over website updates every time. So the site stays the same for years while competitors keep publishing.
Why law firm websites are different
People don't hire a lawyer on impulse. They arrive with a specific, often urgent problem: a dispute, a deadline, a new regulation, an inspection.
They search for that problem, and more of them now ask an AI tool first. Then they judge, quickly, whether your firm understands their situation. Your website has to pass both tests: show up for the search, then earn trust in the first few seconds.
Built around how people search for legal help
A page for every practice area and problem
Someone facing a specific problem wants to see it named, not a vague promise to "handle all legal matters." A dedicated page per practice area, and per common problem inside it, tells them and search engines exactly what you do.
Pages for every law and regulation
For compliance and regulatory practices, each law you advise on deserves its own clear, plain-language page. These are the pages that match what compliance officers actually type into search.
Easy to scan, easy to reach
Short sections, clear headings, and a contact form right on the page instead of hidden behind another link. A visitor should be able to find their issue and reach you in under a minute.
What the subscription covers for law firms
Writing you approve, not writing you do
I research and draft every page and post from your input. You provide the legal substance, review for accuracy, and sign off. That's the whole time commitment on your side, plus a strategy call every 2 weeks.
Content that keeps you visible
New laws, enforcement trends, and common client questions all make strong content. You bring the legal insight, I turn it into regular posts you approve, so your site keeps showing up as the questions change.
Completely hands-off
Hosting, security, updates, and maintenance are all handled. No chasing a web designer for logins, and no plugins for you to update.
Backed by a guarantee
More traffic in 90 days, measured against your traffic before we started, or a 100% refund of everything except the setup fee.
Case study · Kyle Compliance
Kyle Compliance
Kyle Compliance is a compliance law firm that needed a new website reflecting the full range of its work. I designed a clean, uncluttered site with a restrained color scheme, then structured it around industry pages and law pages so visitors could find their issue fast.
Seeing the design take shape, the client said it was "exactly what I wanted, you know, the color scheme, the tagline."
“You're a specialist. I'm outsourcing the website stuff because… you're doing better than I could ever hope to do for any amount of money, like at a good price level right now.”
Businesses like yours I've worked with
- Kyle ComplianceNew website for a compliance law firm, with pages organized by industry and by law.
How I build it for you, step by step
Step 1: Organize by practice area and the problem a client has
41.9% of people now use ChatGPT to research lawyers, up from 28.1% a year earlier, while Google still leads at 71.9%. A page for each practice area and each common problem gives both something specific to match when someone describes their situation.
Step 2: Practice pages that answer the client's questions in plain English, including fees and how to get started
Clients want more detail on fees and how to engage a lawyer, and often don't find it on firm websites. Each practice page answers those questions in plain English. You supply the legal substance and approve every page.
Step 3: Attorney bios plus client reviews and results
Almost 70% of people say online reviews are the most helpful thing when shortlisting a lawyer. Bios, reviews and results go where people compare firms, with any disclaimers you provide added exactly as you write them.
Source: Martindale-Avvo, Understanding the Legal Consumer 2024 (opens in a new tab)
Step 4: Tools that help you respond to people faster than your competition
In a test of 500 US firms, only 33% answered an email and 40% answered the phone. Instant inquiry alerts, simple intake forms and online booking help your team reply in minutes instead of days.
Source: Clio secret shopper study, 2024 (opens in a new tab)
90-Day Performance Guarantee
More traffic in 90 days, or you get a 100% refund of everything except the $399 setup fee. I'd rather prove this works than ask you to take my word for it.
Applies once you've been subscribed for 3 consecutive months. Traffic is compared to your site's numbers before we started, measured in Google Analytics. Pausing before 3 months ends the guarantee.
Law Firms: common questions
Do you write the content for my site?
I write the marketing copy: clear, plain-language pages about who you help and how. The legal substance comes from you, and you review every page for legal accuracy before anything goes live. You stay the expert; I make your expertise easy to find and easy to read.
Can my site be organized by practice area and by regulation?
Yes, and I recommend it. Pages for each practice area, each common problem, and each law or regulation you advise on match how people search, and they let visitors find their exact issue quickly.
What about attorney advertising rules?
Those rules vary by state, and they're your call; I'm not a lawyer and don't give legal advice. I write conservatively and avoid promising outcomes, and I add any disclaimers you provide exactly as you write them. You approve all content before it goes live.
Do you work with solo attorneys and small firms?
Yes, as long as you're established with existing clients. The subscription works best for practices with a track record that more people should be seeing online.
How much does a law firm website cost?
It's part of the Website Subscription: a one-time $399 setup, then $399 a month for the site, hosting, copywriting and ongoing SEO for Google and AI search. There's no large upfront build fee.
How long until my new site is live?
Generally about a month after the onboarding call, with finished work delivered every 1 to 2 business days along the way. You approve every page before it goes live.
What's included for you
Other industries I work with
Stop giving your clients away to competitors who show up first
Website, hosting, copywriting, SEO, and AI search in one plan for $399/mo plus a one-time $399 setup fee, backed by a 90-Day Performance Guarantee.