Website, SEO, and AI search subscription · $399/mo + $399 setup
Health and wellness website design for coaches
Clear, trustworthy websites for health and wellness coaches, written in plain language and built so the people who need you can find you, on Google and in AI answers.
Sound familiar?
What's holding your website back
Trust comes before everything
People are careful about who they let guide their health. A cluttered or outdated site gives them a reason to keep looking, no matter how good your coaching is.
Crowded by publishers and AI answers
Health searches are packed with big publishers, influencers and now AI summaries. A coach needs focused, genuinely useful pages to earn a place.
Every coach sounds the same
"Holistic", "transformation", "your best self": generic copy makes it hard to see what you actually do and who it's for.
Hype hurts credibility
Overpromising turns careful readers away. Your site needs to sound helpful and honest, not like a sales page.
Why coaching websites need a different approach
Choosing a coach is personal. Before someone books a call, they want to feel sure you understand them and that you're the real thing.
That puts a lot of weight on your website. It needs to feel calm, credible, and genuinely helpful, and it needs to show up when people search for the help you offer, or ask an AI tool about it.
What I build for coaches
A clear, calm design
Easy navigation, readable pages, and nothing flashy. Visitors should understand what you do, who it's for and how to start within a few seconds.
A page for each program
Each program gets its own page with who it's for, what's included and how to start, so people pick the right one and search engines understand the full range of what you offer.
Content that helps, not hypes
Plain-language articles that answer the questions people search before they choose a coach. Honest content builds trust, and it gives search engines more reasons to show your site.
Tools only you can offer
Generic AI answers can't use your method, your client results or your local knowledge. A tool can: a local map of gym quiet hours and the best produce by store, a "clients like you" results finder, or an assistant that answers only from answers you wrote and sends anything else to you.
What working together looks like
An onboarding call, then a plan
We start by talking through who you coach, what makes your approach different, and the questions people ask you most. I then research how people search for your kind of help and build a plan around it.
A strategy call every 2 weeks
We review what's live, what's next, and what the numbers show. Between calls, you add requests to a private project board and get finished work every 1 to 2 business days.
Completely hands-off
Hosting, security, updates, and maintenance are all handled. You focus on the people you coach, and I handle all the "website stuff," including writing the copy.
Is this a fit for your coaching business?
The subscription is built for established coaches with existing clients and a track record worth showing. If you're brand new and still finding your first clients, I'm not the right fit yet.
If you are established, the subscription comes with the 90-Day Performance Guarantee: more traffic in 90 days, measured against your traffic before we started, or a 100% refund of everything except the setup fee.
Case study · The Public Wellness Project
The Public Wellness Project
The Public Wellness Project is an online health coaching program for hardworking men. I rebuilt the site with a cleaner structure and clearer messaging so visitors quickly understand the program and how to get started.
The new site answers the common questions up front, shows one main program with several ways in, puts credentials and client reviews side by side, and adds a short health quiz that gives each visitor a score.
Businesses like yours I've worked with
- The Public Wellness ProjectWebsite redesign for an online health coaching program.
How I build it for you, step by step
Step 1: Learn what people search and ask AI before they pick a coach
People using AI tools to find local businesses went from 6% to 45% in one year. I research the questions people type and ask before they choose a coach, then answer them on your site, like the coaching FAQ I built for The Public Wellness Project.
Source: BrightLocal Local Consumer Review Survey, 2026 (all local businesses) (opens in a new tab)
Step 2: A clear page for each program: who it's for, what's included, how to start
After reading a good review, 54% of people go to the business's website next. Each program page answers who it's for, what's included and how to start, like the one main program with six ways in on The Public Wellness Project.
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
Step 3: Reviews, client results and your credentials up front
74% of people care about reviews from the last 3 months. Recent reviews, client results and your certifications sit where people decide, like the credentials table and client reviews I placed side by side for The Public Wellness Project.
Source: BrightLocal Local Consumer Review Survey, 2026 (opens in a new tab)
Step 4: Interactive guides and tools built on your own method, client results and local knowledge, plus a discovery call in a few clicks
In a 2026 study of 5 AI chatbots, about half of the health answers were problematic, and nutrition and athletic performance questions were the worst. Tools built on your own method give people answers they can trust, like the health quiz that scores a visitor in a few minutes, with a discovery call one click away.
90-Day Performance Guarantee
More traffic in 90 days, or you get a 100% refund of everything except the $399 setup fee. I'd rather prove this works than ask you to take my word for it.
Applies once you've been subscribed for 3 consecutive months. Traffic is compared to your site's numbers before we started, measured in Google Analytics. Pausing before 3 months ends the guarantee.
Health and Wellness: common questions
Do you write health content?
I write marketing copy in plain language and avoid exaggerated or medical claims. I don't give medical or legal advice: the health information comes from you, and you review everything for accuracy and any rules that apply to you before it's published. Any disclaimers you provide are added exactly as you write them.
Can you build a quiz or tool for my coaching site?
Yes. Tools are part of the subscription. The best ones run on your own method, client results or local knowledge, so they give answers a general AI tool can't.
Can my site speak to both individuals and organizations?
Yes. If you coach individuals and also work with employers or partners, each group gets its own clearly labeled path with information written for them.
How much does a coaching website cost?
It's part of the Website Subscription: a one-time $399 setup, then $399 a month for the site, hosting, copywriting, tools and ongoing SEO for Google and AI search.
Is this a fit for a brand-new coaching business?
Not yet. The subscription works best for established coaches who already have clients and want more people to find them online.
What's included for you
Other industries I work with
Stop giving your clients away to competitors who show up first
Website, hosting, copywriting, SEO, and AI search in one plan for $399/mo plus a one-time $399 setup fee, backed by a 90-Day Performance Guarantee.