DEFINING THE BRAND
By going through several exercises, discovery sessions, studying, and research I have defined my brand: How it should look, sound, and be experienced.
-Striving for Perfection
Understanding what my brand is helped me position my company and what I do for my clients: PERFECT YOUR BRAND.
PERFECTING MY(YOUR) BRAND
When I do something I try to perfect it –i.e. do it to the best of my ability.
Perfection itself is impossible, but striving for it will keep me failing. Failure provides an opportunity to learn and improve.
In this way, I will always continue to PERFECT MY BRAND.
Creating my entire identity system with this in mind helps me reflect my brand throughout my website, social media, and all other touchpoints.
This identity includes my finalized logo, color palette, typeface, iconography, and elements. Together this creates a more cohesive experience for my customers both physically and digitally.